Marble Surface

Carvelli is deeply committed to supporting charities helping those less fortunate. Those assisting young children and animals are especially close to his heart, as shown by his rescue of three Italian greyhounds that are now his much-loved companions. "I'm not using charity as a tactic. It's just who I am for real," he insists.

That same sense of honesty runs through his music making. "I write these tracks from my soul," he explains. "Sometimes I'll get together with friends to bounce ideas off, and others help tweak my flow. To write, a lot of the time I go to a place in Little Italy, a building my family owns. It's a place away from everything and it's my own spot. It was a hair salon before, and we called it The Shop." His creative sweat at The Shop pays off in the form of well-produced tracks that are then mixed and mastered by his skilled studio comrades in Los Angeles.

Carvelli's Italian roots run deep, and he is committed to celebrating his heritage in his music. Italians are famous for having the best fashion, the best exotic cars, great films, not to mention the wine, he declares. For Italian hip hop, rap or pop to make it into the mainstream, it has to be classy too. I'm promoting my Italian heritage, that's my culture." An earlier hit track, "The Movement," did just that, to striking effect, right down to a Pavarotti reference in the lyrics, and it has served as an anthem for the promotion of Italian-accented music.

Carvelli is also dedicated to the positivity in the music that helped him turn his own life around. Did I grow up rough and as a bit of a bad boy? Just like a lot of other hip hop artists out there, I had my times, but I've straightened out, hip hop has kept me moving forward. His extremely deep-rooted family values are exemplified by his proudly-displayed tattoo of his Italian grandmother. She came to North America by boat, bringing four kids with her, then worked in a sewing factory, he says. Carvelli's father and godfather were both singers, and early exposure to old Italian music left an indelible impression. He's now doing his family proud, in all facets of his life.

I'm the CEO of the movement, Carvelli declares "I'm never going to quit till the world knows my name." You can bet on that!



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